A+ Content (formerly Enhanced Brand Content) is one of the most underused features in Amazon KDP. Available for free after publication, it replaces your standard description with a rich, visual layout — images, columns, comparison tables — and can increase your conversion rate by 5 to 20%.
Most KDP authors never set it up. That's your competitive advantage.
What Is A+ Content?
A+ Content enriches your book's product page with a professional visual layout. Instead of a plain text description, readers see styled images, benefit-focused modules, and comparison tables. It signals quality and builds trust before the reader even opens the "Look Inside."
When does it become available?
- 24 to 72 hours after your book is approved
- Access it at: KDP → Marketing → A+ Content → Start creating
The Core Modules
1. Standard Image Header with Text (970×600px) — RECOMMENDED
Your lead module. Use a lifestyle image: the book open, someone using it, or a strong thematic scene. You have 2 seconds to capture attention — make it count.
2. Four-Image Text Quadrant (220×220px each)
Highlight 4 key benefits:
- Interior layout quality
- Paper/print feel
- Primary use case
- Target audience
3. Comparison Table (150×300px per book)
The most strategic module. Promote your other KDP books for free within Amazon's ecosystem. Important: only include books with similar review counts — a big imbalance hurts your credibility.
4. Text Center
Optional. Use for a short author bio or brand story.
Image Specifications
| Element | Dimensions | Format | Max Size |
|---|---|---|---|
| Main header | 970×600px | JPG/PNG | 2 MB |
| Quadrant images | 220×220px | JPG/PNG | 2 MB |
| Comparison table covers | 150×300px | JPG/PNG | 2 MB |
Amazon's Rules — Know What Gets Rejected
Amazon has strict content guidelines. These are prohibited:
- ❌ Customer testimonials or star rating references
- ❌ Promotional language: "best," "#1," "guaranteed," "limited time"
- ❌ External links or other website references
- ❌ Contact information (email, phone, social media)
- ❌ Price mentions or time-limited offers
What is allowed:
- ✅ Lifestyle and usage scene images
- ✅ Interior page previews
- ✅ Your own book comparison table
- ✅ Author story or brand background
- ✅ Feature and benefit descriptions
The WIIFM Principle
WIIFM = What's In It For Me — every module should answer the reader's unspoken question.
Lead with benefits, not features.
❌ Weak: "120 high-quality pages with premium paper" ✅ Strong: "120 pages to track your progress daily — no more lost notes, no more guessing"
Amazon's Built-In AI Generator
New in 2025: Amazon now offers an AI-assisted A+ Content generator directly inside the KDP interface. Look for the "AI-assisted" option when creating.
It auto-generates a starter layout based on your existing listing. Try it first — it's a solid starting point you can then customize. Saves 30-60 minutes of design work.
Canva Pro for A+ Images
Here's something most authors don't know: premium Canva elements (fonts, illustrations) that are not allowed on KDP print covers are allowed in A+ Content images.
Why? A+ Content images aren't subject to the same print copyright restrictions as covers. Use this to create richer, more distinctive visuals than your competition.
Recommended Workflow
Prepare everything BEFORE entering the KDP A+ editor. Once inside, you can't easily switch back and forth to find files.
- Prepare assets: all images at correct dimensions, named and ready
- Post-approval (24-72h after book goes live): go to KDP → Marketing → A+ Content
- Choose your approach: try the AI generator first, or build manually
- Select modules: Header → Quadrant → Comparison Table
- Submit for review: Amazon approves in 24-72 hours
- Per marketplace: submit separately for US, UK, CA, AU — approval doesn't carry over
Measuring the Impact
After approval, wait 2 full weeks before analyzing:
- Conversion rate: compare sessions vs. orders before and after in your KDP reports
- Consistent traffic, more sales = your A+ Content is working
A well-built A+ typically lifts CVR by 5–20% with zero additional ad spend.
A+ Content Checklist
- Book approved and live (24-72h wait)
- All images prepared at correct dimensions (970×600, 220×220, 150×300)
- No testimonials, no star ratings
- No promotional superlatives
- No external links or contact info
- Submitted per marketplace (US, UK, CA separately)
- CVR tracked 2 weeks post-approval
Related articles:
- Amazon Ads for KDP Beginners — Complete 2026 Guide
- 15 KDP Mistakes to Avoid in 2026
- KDP Proof Copy: How to Order and Review Before Launch
Generate your complete KDP publish pack — including A+ Content recommendations — with ZenEbookAI's KDP Wizard.